AYB LABS · GROWTH, TESTED
We find what brings you customers, prove it on your numbers in 90 days, then run it for you. The plan is free. You pay only for what works.
02THE 95-SECOND VERSION
Everything on this page, in a minute and a half.
03WHY THE SEQUENCE MATTERS
The ads agency prescribes ads. The LinkedIn agency prescribes LinkedIn. The automation shop prescribes automation. So you buy growth on vendor pitch, not evidence, and still cannot say which dollar produced last month's revenue.
Enterprises fix this with a growth team that runs experiments. A $3M clinic or an $8M contractor has no such team. AYB Labs is that team: paid to find what works for your business, not to sell a channel.
We do not build your brand until you have made money with us.
04HOW WE WORK
Research
days 1–7 · free
A one-on-one diagnostic. Your numbers, market and funnel become a brief, hypotheses and a costed plan. No charge.
Build
days 8–21
Lead capture, follow-up, CRM and content supply built and live.
Test
days 22–60
Two or three approaches run side by side against one measure: cost per booked, qualified conversation. The loser is cut; the winner gets the budget.
Run
day 61 onward
The winner is operated and tuned weekly, with a one-page report every Monday.
Measured in your numbers, not ours.
05PHASE 1 · DAYS 1–90
Everything points at your first sales with us. Measured in booked conversations and closed revenue, nothing else.
01
Offer rewrite, pricing, lead magnet and a landing page built to convert, before a dollar goes to ads.
02
Meta, Google and LinkedIn campaigns: creative, setup and daily optimisation against cost per booked call.
03
LinkedIn outbound to named buyers, Reddit intent capture and cold email, run daily, not when someone remembers.
04
Every lead answered within 60 seconds, 24/7; 14-day email, SMS and call sequences; CRM kept current without typing.
05
Closer scripts, objection handling, call reviews and a follow-up standard your team runs on.
06
Leads, bookings, show rate, closed revenue by channel. Updated daily; reported every Monday.
Included at no charge: the diagnostic call, written brief and costed plan; CRM clean-up; scripts and templates pack; team handover; 90-day roadmap.
06PHASE 2 · MONTH 4 ONWARD
Offered only to clients who made money in Phase 1. Four retainers; each includes the dashboard and weekly optimisation.
01
The winning channels scaled; new creative every month; budget moved to what converts.
02
One recording a month becomes posts, short video, email and Reddit answers across your channels.
03
Profiles, Google Business, reviews and website kept current and converting; presence on the platforms that produce clients, not all of them.
04
Press features, podcast placements, awards and founder thought leadership, aimed at the buyers Phase 1 proved.
AI Virtual Assistant — scheduling, reminders, intake and admin handled, so you take the calls the system books.
Retention & Reactivation — dormant clients and lost quotes worked monthly; review and referral sequences; churn signals flagged.
Retainers are scoped and priced at the end of Phase 1, on your Phase 1 numbers.
07WHERE WE GO DEEP
The only platform where outreach to a named buyer is normal. B2B services: outbound and founder content.
Buyers ask for recommendations every day and vendors never see it. Answers also rank in Google and are cited by AI answer engines.
Consumer verticals only: paid reach plus DM automation. Clinics, home services, local consumer services.
We do not sell X, TikTok or YouTube management. If a test shows one works for you, we will say so.
08WHAT YOU SEE EVERY MONDAY
Monday report · week 6 of 13
Illustrative sample, not client data.
Booked conversations this week
9
Cost per booked conversation
$140
Show rate
78%
Closed revenue, month to date
$24,000
Decision this week: Test B wins on cost per booked conversation; budget moves to B from Monday.
Illustrative sample, not client data.
09THE PHASE 1 GUARANTEE
01
02
03
04
Two conditions: the agreed ad and test budget keeps running, and you attend a 20-minute weekly call. We commit to booked, qualified conversations and a closer who is ready for them. Signing the contract is yours.
10INVESTMENT
| Setup (USD) | Monthly (USD) | |
|---|---|---|
| Standard | $7,500 | $3,500 |
| Founding client (first 10 clients) | $4,500 | $2,500 |
Setup covers Research and Build; the monthly fee starts at Test. Ad spend is yours and is set in the plan. Phase 2 retainers are priced on Phase 1 results.
One in-house sales development hire costs $65,000 to $80,000 a year fully loaded, works one shift and brings no system.
Businesses with no acquisition budget, a website-only project, or an offer that has not yet sold at all.
We take notes on your numbers, market and funnel, write the brief within 48 hours, and present the execution plan and budget on a second call. No charge, no obligation. You pay only if you want it executed. If the fit is wrong, we say so.
Four new Phase 1 programs a month. Founding-client pricing closes at 10 clients or on 31 December 2026, whichever comes first.